WordPress Theme Boilerplate for Freelancers & Agencies
Launch faster, build better. Our high-performance WordPress boilerplate gives you a solid foundation – fully flexible, blazing fast, and ready for any builder or setup you prefer.
Create with confidence using your favorite tools – plus optional AddOns to streamline feature development and save hours on every build.
Trusted by digital agencies and freelancers building sites for leading brands.
These agencies already rely on our boilerplate to deliver high-quality WordPress projects.
A boilerplate with strong features
No fluff – just the tools you need to build faster, smarter, and with full control. Our boilerplate includes powerful agency-focused features that save time and simplify project delivery.
Agency Settings
Your own Agency Admin user
Access additional options that are only available to the Agency Admin user.
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Core Features
Integrated SMTP
No need for an extra plugin anymore. Easily resolve email delivery problems by adding the client’s SMTP information.
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Core Features
Header & Footer Scripts
Planning to add code specifically for your Google Ads Campaign or the Facebook Tracking pixel. No need anymore for an additional plugin.
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Core Features
Page Duplicator
So often clients ask for an easy way to copy a page. The need for an extra plugin is now gone. Simply activate this option under agency settings.
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White Label
Custom Dashboard Widgets
Set up a custom WordPress dashboard with your own widgets. Showcasing valuable information or even video instructions for your clients.
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White Label
Customize your WP Login page
Forget the standard view for your clients to log into the admin area. This boilerplate includes a custom login page design you can fully configure.
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White Label
Your White Label Theme
The boilerplate provides settinngs for you to define a theme image, theme title as well as core info about the author. Everything White Label.
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White Label
Optional support form for your clients
You may configure a support form for your clients, which can then be added to the custom admin dashboard via a shortcode.
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Activate Powerful Add-Ons to Streamline Development
Enhance your workflow with optional add-ons designed to save time and maximize efficiency. Seamlessly integrate advanced features into your WordPress projects without the extra hassle.
AWS Video Streaming
For websites that require multiple locally loaded videos, integrating Amazon CloudFront for streaming is an excellent choice. No more need to develop this integration from scratch.
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Global Sections
This feature allows you to create global sections that can be effortlessly added to any page using a designated Gutenberg Block or a shortcode.
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Success Stories
Learn MorePress & Media
Learn MoreResource Library
Learn MoreNewsletter Signup
Learn MoreDonation Form
Learn MoreContact Profiles
Learn MoreBlog
Learn MoreCareers and Details
Learn MoreNeed assistance? Our expert team is here to help! Whether you have technical questions or need guidance, we’re just a message away.
Jeremy Weiner
Head of Support
support@wpmasterbase.com
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Get your access to WP Masterbase
Supercharge your WordPress development with the ultimate boilerplate for agencies and freelancers. Save time, streamline your workflow, and build high-performance custom websites with ease.
Your purchase includes:
- WP Boilerplate + AddOns
- Composer Access
- WP CLI Integration
- Updates & Security Patches
- Figma Style Guide / UI Source File
- Guided Video Course
- Support Portal Access
- Discord Community
Unlimited Projects
Build and deploy unlimited WordPress projects. Ideal for agencies and developers handling multiple clients.
295€ per year
Single Project
Ideal for freelancers working on one project. No limitations on features or capabilities.
99€ 65€ per year
Ultimate Theme Solution
Build fully custom WordPress themes with a powerful boilerplate that streamlines development and eliminates repetitive tasks.
Add any builder on top
Whether it’s Elementor, Gutenberg, or a custom-built solution with ACF, WP Masterbase integrates seamlessly as a base.
Launch projects faster
Reduce development time, improve workflow efficiency, and focus on what matters – delivering top-tier websites.
Frequently asked questions
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WP Masterbase is a structured WordPress foundation for agencies and professionals who want to deliver websites faster, more reliably, and with consistent quality. It combines a solid base theme, predefined modules, layouts, and workflows into one repeatable system. Instead of starting from scratch every time, you start from a proven foundation and build on top of it.
WP Masterbase is built for agencies, freelancers, and development teams who already care about quality, process, and sustainability. It’s especially useful if you deliver multiple WordPress projects per year and want to reduce chaos, rework, and burnout while keeping margins healthy.
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No. WP Masterbase is designed as a foundation, not a dependency trap. Websites built with it are standard WordPress sites. You’re not locked into a proprietary editor, hosted environment, or closed ecosystem.
You stay in control of your projects, your clients, and your technical decisions. WP Masterbase simply gives you a stronger starting point.
It’s closer to a framework than a traditional theme. While it includes a base theme, the real value lies in the system around it: standards, reusable components, quality levels, and a clear way to scope and deliver projects. You’re not locked into a rigid design — you’re supported by a stable structure.
Yes, absolutely! WP Masterbase is designed to support your existing workflow, not replace it. You continue building WordPress websites the way you prefer. Whether that’s with custom development, Advanced Custom Fields, or page builders like Elementor, Bricks, or WPBakery.
WP Masterbase works underneath as a stable foundation. It standardizes the things that should always be solid, while leaving full freedom for how you design, structure, and extend each project on top.
You can stop using WP Masterbase for new projects at any time. Existing websites where WP Masterbase is already installed will continue to work as they are. If you cancel the license, you simply lose access to future updates, improvements, and support. Just like with most professional WordPress products.
We generally recommend keeping access active so your projects benefit from ongoing updates, security fixes, and new features as WordPress evolves. Nothing breaks overnight, but staying updated is the safer, more professional long-term approach.
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